obituary content, ordering online obituary with
the possibility of publication on the website and
local newspapers, the ability to plan a funeral
and find out its price (pricing is made available
only after completing a detailed questionnaire).
e-Commerce as a B2B tool
Funeral companies can also buy funeral products,
accessories, etc. online. This is often more
convenient and more cost-effective for them.
B2B e-Commerce systems allow for efficient
data flow between: manufacturer – distributor,
distributor – funeral home, manufacturer
– funeral
home,
supplier
–
manufacturer.
Thanks to these tools, a manufacturer of funeral
accessories and products can reduce costs
(improve its warehousing and logistics policy)
and increase sales (through more efficient
acquisition of new orders resulting from the
automation of quoting).
Online purchasing additionally means the
ability to aggregate large amounts of data about
customers, suppliers, the market, and a chance
to distance the competition. Digital networking
helps gain competitive advantages in the areas
of cost and quality and, more importantly, speed
and flexibility of response to market changes.
What can you benefit from by launching
an online store?
• increase your business reach from regional to
countrywide or even international;
• improving the availability of your company’s
offerings 24 hours a day;
• automation
of
business
processes
and
ordering the service – reduces the number of
visits families must make to the funeral home
or need to make phone or e-mail;
• with little or no costs to implement, you could
be earning new revenue in a matter of days.
The introduction of sales on your funeral
home website could bring you up to a 25%
commission on each sale, without pulling focus
away from your core business of providing
funeral services to the families you serve;
• drive more traffic to your website and increase
the amount of time visitors spend viewing your
web pages. That will improve how well your
site ranks in a Google search. The better the
ranking, the more visibility your funeral home
website will have to potential client families
browsing for funeral services – ultimately
bringing in more traffic.
The eplastmet.pl shop was established at the
beginning of 2017 and gradually increases what
is on offer with new products year after year.
Customers operating in the funeral industry can
comprehensively supply their company. It is not
without reason that the store was opened in
2017 because preparations for the Necroexpo
Fair in Kielce were already underway. This
event certainly contributed to the success of
our store, allowing us to reach most of our
customers with this information. At the turn of
those years, the store only underwent minor
aesthetic improvements. From the beginning, it
was created the way we wanted it to be intuitive
and pleasing to the eye of our customers.
The
PLASTMET
company
cooperates
only
with business clients operating in the funeral
industry. A private person is not able to make
purchases in our online store. Each new user
is personally verified by me. Orders placed by
our shop are sent to several countries in the
European Union.
The biggest advantage of online shopping is
the possibility of shopping at any time of the
day or night, 24 hours a day. The eplastmet.pl
website is responsive, so you can freely make
purchases not only on a computer, but also
on a smartphone or tablet. I try to keep our
purchasing platform updated with the new
products that we have on offer. This way the
customer has the opportunity to get acquainted
with our new products without any delay.
Klaudia Palińska
PLASTMET, Foreign customer service and
marketing specialist, eplastmet.pl , Poland
16
No. 102 – SUMMER 2023 | THANOS MAGAZINE
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