n
today’s
rapidly
advancing
technological landscape, it is essential
to explore all dimensions of technology,
including AI, while never losing sight of
the fundamental purpose of the funeral
service: to accompany and support
individuals during their time of loss.
It is crucial to remember that people
connect with people, and preserving
that essence is paramount.
As a funeral professional, I have witnessed
firsthand how IT solutions have streamlined
and enhanced our daily work. Funeral home
management
systems
have
improved
our
operational efficiency, enabling us to manage
appointments,
documentation,
and
client
communication more effectively. Electronic funeral
notifications have facilitated the dissemination
of important information to families and friends,
ensuring a seamless flow of communication
during the funeral process. QR codes and online
memorials have allowed for the creation of
virtual spaces where loved ones can gather, share
memories, and find solace. Video broadcasts have
extended the reach of funeral services, enabling
those unable to attend in person to participate
remotely and pay their respects.
Looking ahead, I believe that AI will play
an increasingly important role in the funeral
industry.
AI
applications
can
enhance
the
personalization of funeral services, providing
tailored experiences and supporting grieving
individuals with empathy-driven interactions.
However,
while
technology
offers
immense
opportunities, it also presents challenges. One
of the significant challenges in the funeral
industry is finding the right balance between
embracing technology and maintaining the human
connection. As we integrate IT solutions into our
work, it is crucial to ensure that technology serves
as a complement rather than a replacement for
human empathy and support. Preserving the
personal touch and providing genuine care during
such sensitive times is essential.
In
conclusion,
technology
undoubtedly
holds great promise for the funeral industry.
Embracing IT solutions has improved our
efficiency and expanded our capabilities to
meet the evolving needs of grieving individuals
and
families.
However,
we
must
tread
carefully, continuously evaluating the impact
of technology on the human connection and
ensuring that the essence of our service, which
is built on compassion and support, remains at
the forefront.
EMBRACING
TECHNOLOGY IN THE
FUNERAL INDUSTRY:
BALANCING INNOVATION
AND HUMAN CONNECTION
By Carlos Callizo, Head of training
and communication SORTEM, Spain
Photo: press service SORTEM
In today's rapidly advancing
technological landscape it
is crucial to remember that
people connect with people,
and preserving that essence is
paramount.
24
No. 103 – AUTUMN 2023 | THANOS MAGAZINE
MAIN TOPIC