amilies nowadays have different needs
and desires compared to previous
generations. Based on my experience,
they seek convenience, flexibility, and
personalized
experiences
in
various
aspects of their lives. At our company,
we have recognized these shifts in family
expectations and have taken proactive
steps to meet them head-on.
By actively listening to our customers' feedback and
staying informed about industry trends, we strive
to stay ahead of the curve when it comes to meeting
the ever-changing expectations of modern families.
This includes online platforms and social media
for easy booking or purchasing, as well as digital
tools that streamline communication and provide
quick access to information 24/7. Families want to
know all the process of the funeral ceremony, they
want to have a digital obituary so they can publish
it on their social media channels. We do not have
on our web page a digital obituary published but
families do want to have a digital obituary for their
home and friends. For flower ordering now we can
arrange a family group on online communicators
so every member can write their wish and we can
all together decide the details even when some
family members live abroad. WhatsApp and Viber
groups are simple and good digital applications
that can make our work more efficient.
The traditional funeral model in Croatia has long
been characterized by somber ceremonies, religious
rituals, and burial practices that have remained
CHANGES IN FAMILY
EXPECTATIONS
WHICH WE ARE
TRYING TO MEET
By Tomislav Princivali, CEO Princivali International, Croatia
14
No. 104 – WINTER 2023 | THANOS MAGAZINE
MAIN TOPIC