he funeral industry is evolving, and
consumers are increasingly seeking
sustainable products, including eco-
friendly memorial jewellery. How other
to make the (funeral) world a little
more sustainable? We ask Cynthia
Buschman, Founder and CEO of TadBlu
Belgium,
new
associated
FIAT-IFTA
Member and the recipient of The SDG
Pioneer Certificate.
KATARZYNA SUPA: October 24, 2023, marked
as significant day for TadBlu, as the company
received The SDG Pioneer Certificate. We’ve
been paying a lot of attention to sustainability
in the pages of THANOS magazine lately. We
clearly see a lot of interest in the topic and
the interest of funeral industry companies in
achieving the 17 Sustainable Developments
Goals (SDGs) set by the United Nations to create
a sustainable and equitable world by 2030.
I think your attitude towards this topic can be
an inspiration and encouragement to other
companies. Please tell us more about what this
certificate is and why you decided to go for it?
CYNTHIA BUSCHMAN: The SDGs are a United
Nations call to action for all countries in the
world – rich and poor – to promote prosperity
while protecting the planet from climate change.
They lay the foundation for ending poverty,
with strategies that both develop economic
growth and address a range of social needs,
such as education, health, social protection,
and employment. At TadBlu, we have worked at
sustainable entrepreneurship since we started in
2016. In 2022, we entered the United Nations-
recognized UNITAR-CIFAL VCDO pathway to work
on our sustainability under guidance and training
because sustainability is in our brand DNA. We
want to provide those who mourn the loss of
a loved one with proven, sustainable memorial
jewellery. This is our main goal as a brand.
The SDG Pioneer Certificate in general is
part of the Voka Charter for Sustainable
Entrepreneurship (VCDO) – a 7-year trajectory,
endorsed by UNITAR: the training division of
the United Nations. This certificate is given
to companies and organizations which shape
sustainable
entrepreneurship,
structure
it and work on continuous improvement
of
environmental,
social,
and
economic
performance. In order to receive the certificate,
it is necessary to successfully pass the annual
evaluation audit around 10 themes. The United
Photo: TadBlu press service
SUSTAINABILITY
IS IN OUR
BRAND DNA
WE CONFIRM THIS WITH SDG
PIONEER CERTIFICATE
Interviewer: Katarzyna Supa
Cynthia Buschman,
Founder and CEO of TadBlu Belgium
22
No. 105 – SPRING 2024 | THANOS MAGAZINE
MAIN TOPIC