In the last decade, focus on environmental,
social, and governance (ESG) issues has grown
exponentially. In this context, numerous companies
identifying themselves as ‘Impact Companies’,
‘B Movement’, among others, signalling their
commitment to these principles. These firms are not
merely chasing a trend; instead, they are dedicating
themselves to a definitive objective: to generate
a positive impact. This commitment is realized
through the attainment of specific, smaller goals
that together drive meaningful change at the heart
of what motivates and inspires their operations.
While it may sound idealistic, this strategy has
become a crucial tool for the sustainable success
of businesses. Companies that will truly create
long-term value for their shareholders are those
that effectively manage their financial, physical,
and human capital’. Financially, this translates into
the ‘triple bottom line’: people, planet, and profits.
Sustainability applies to us all
Today, it seems that ESG aspects mainly affect
listed companies, but European regulation is
increasingly keen on ensuring all businesses
are aware of the impacts they generate. The EU
Directive on Non-Financial Reporting (Directive
2014/95/EU)2 was a milestone; it requires large
companies to disclose how they address social
and environmental challenges, thus promoting
transparency and accountability. This directive
compels companies to include a variety of
ESG topics in their management reports and
encourages discussions at Board meetings.
However, it is crucial to understand that all
companies, including those in the funeral sector,
that do not adopt sustainable practices are
destined to face significant challenges. These
FIRST STEP IN
TRANSFORMING
FUNERAL SERVICES
INTO SUSTAINABLE OPERATIONS
By Nuria Capdevila, Founder & CEO Circle Corporation, Spain
30
No. 106 – SUMMER 2024 | THANOS MAGAZINE
SUSTAINABILITY