Thanos magazine 3/2025 (111)

Autumn issue of THANOS Magazine, where we ask: “Who is a Funeral Industry Specialist? Exploring Competence, Education, and Emerging Roles.”

THANOS

WHO IS A FUNERAL INDUSTRY

SPECIALIST TODAY?!

EXPLORING JAPAN’S

FUNERAL INDUSTRY

DISCOVER GREECE

NEW NATIONAL

FIAT-IFTA MEMBER

111

MAGAZINE

AUTUMN 2025

The World Organization of Funeral Operatives

17th International

Funeral Exhibition

04/05/06 June 2026

More than 75 years of BEFA FORUM International

More than 25 x FORUM BEFA Regional

100% competence for the funeral branche

More than 230 NATIONAL AND INTERNATIONAL EXHIBITORS

on approx. 25.000 m²

More than 10.000 VISITORS from more than 40 countries

www.forum-befa.com

info@forum-befa.de

Image fi lm:

Registration forms

Dear FIAT-IFTA Members,

unning a business isn’t easy. A sizeable operation

requires teamwork. I remember when I first

started working for my father, he thought a

family member had to do all the upfront family or

consumer interaction. This was somewhat workable

with five family members doing the work. As time

went on, his generation passed away which left my

brother and me. We also almost doubled the size

of our business by adding locations. It became an

issue of working on the business and not as much

in the business. We had to rely on staff to step up

and lead.

In NFDA’s April 2025 Director Magazine article

written by Stephanie Ramsey, a director of transaction

and advisory services at Foresight, there was some

great advice on empowering your team to lead.

Below are some bullet points from the article. I hope

it generates some thought for your organization.

In today’s evolving funeral industry, cultivating

leadership within your team isn’t just beneficial, it’s

essential. Leadership is seen not only in titles but also

in everyday compassionate interactions with grieving

families and the community. Here’s how to empower

your staff and build a culture of innovation, care, and

excellence.

• Create a Vision-Driven Culture: Leadership begins

with clarity. Host in-person meetings to share your

firm’s mission, core values, and long-term goals.

Help each team member understand how their

unique role contributes to your broader vision of

compassionate, community-based service. When

everyone sees themselves as part of the mission,

accountability and initiative follow.

• Strengthen Community Engagement: Position

your firm as a visible and active part of the local

fabric. Encourage staff to participate in cultural

events, local service initiatives, and volunteer

opportunities. These experiences not only build

public trust but deepen your team’s emotional

investment in the community.

• Model Ethical and Sustainable Practices: Modern

families seek transparency and eco-conscious

options. Integrate sustainable choices into your

offerings – from biodegradable urns to green

burial methods. Involve staff in decisions that

emphasize ethics and transparency, reinforcing

their influence and responsibility.

• Celebrate Innovation and Ownership: Set aside

time for team brainstorming and showcase

creative solutions during meetings. Whether

someone suggests a new approach to memorial

services or streamlines scheduling, recognize and

reward fresh ideas. When innovation becomes

a habit, staff members see themselves as

contributors and change agents.

• Invest in Professional Development: Provide

structured training in grief support, cultural

competency, and operational management.

Incorporate both technical skills and emotional

intelligence into development paths. Ongoing

learning keeps staff sharp and supports growth

into leadership roles.

Empowering leadership isn’t about hierarchy, it’s about

nurturing initiative, compassion, and community

impact from the ground up. With the right strategies,

your team will not only lead – they’ll inspire.

If you’d like the full article, please contact

Anna Bernfeld, NFDA Sr. VP Member Relations at

abernfeld@nfda.org .

William C. Wappner

FIAT-IFTA President

William C. Wappner

FIAT-IFTA President

THANOS MAGAZINE

THANOS magazine, the official magazine of FIAT-IFTA

Editor-in-Chief: Katarzyna Supa, e-mail: fiatifta-magazine@thanos.org

Editorial Office: FIAT-IFTA – The World Organization of Funeral Operatives,

Pascallaan 24, 8218 NJ Lelystad – NL

Design & DTP: PRZECINEK.studio 

All materials are copyrighted. Reprinting and use of materials require

permission from the FIAT-IFTA Office. Editors reserve the right to shorten texts

and change the titles of submitted materials. FIAT-IFTA Office is not liable

for the content of advertisements and promotional materials.

Feel invited to create the Thanos Magazine together with us and advertise your products and services: fiatifta-magazine@thanos.org

Photo from the private resources of William C. Wappner

PRESIDENT’S PERSPECTIVE

THANOS MAGAZINE | No. 111 – AUTUMN 2025

Let’s welcome new members

of FIAT-IFTA

We are happy to welcome 10 new members of our organization! Since May 2025,

we have been joined by 3 Active Members and 7 Associate Members. Please welcome:

Active Members:

• Funeral CH&D s.r.o. from Slovakia

• Indian Funeral Service from India

• MEVISTO from Austria

Associate Members:

• Alhiage from France

• Bellomunno Srl from Italy

• J. C. Atkinson and Sons from UK

• Kalandra Education Group Limited from New Zealand

• ONECOF from Latvia

• Pompes Funebres Lutece from France

• Suva Funeral Directors Pte Ltd from Fiji

If you wish to learn more about each member please visit www.thanos.org .

If you wish to expand your network to enhance the global exposure

of your services, apply for FIAT-IFTA Membership by sending an e-mail

at info@thanos.org .

FIAT-IFTA members

can order badge

with special discount code

If you plan to visit FUNÉRAIRE PARIS 2025, you can

order your badge with a special discount code.

Created in 1987 by the French Trade Association

of the Funeral Industry (CSNAF), FUNÉRAIRE PARIS

is the industry’s leading event in France gathering

200 exhibitors and 5,000 visitors in a business

environment and a friendly atmosphere. A global

showcase for tomorrow’s market where you will

discover new products and services but also new

ideas and solutions for the changes taking place.

The 20th edition of FUNÉRAIRE PARIS will

be held from Wednesday 19th to Friday 21st

of November 2025 at the Paris Le Bourget

Exhibition Centre.

FIAT-IFTA members can order their badge with

a special 30% discount code: PAR25TH

More info and registration at

www.salon-funeraire.com 

4

No. 111 – AUTUMN 2025 | THANOS MAGAZINE

MEMBERS’ NEWS

FIAT-IFTA – New Global Code of Conduct

for Funeral Professionals

The International Council of Direction (I.C.D.)

of FIAT-IFTA, approved the adoption of its new

Code of Conduct during its June 2025 meeting

in Yokohama, Japan. This significant milestone

underscores FIAT-IFTA’s ongoing commitment

to promoting ethical, professional, and

compassionate funeral services across the globe.

This newly adopted Code of Conduct reaffirms

FIAT-IFTA’s core values of respect, integrity,

professionalism, and inclusion. It guides

members in delivering services that honor the

deceased, support grieving families, and uphold

the trust placed in funeral professionals.

Notable highlights of the new Code are as

follows:

• Respect and Dignity for the Deceased: All

members are expected to treat the deceased

with the utmost care and ensure their dignity

is preserved throughout all stages of funeral

care, in strict compliance with applicable laws

and customs.

• Compassionate Care for the Bereaved: The

Code emphasizes the importance of empathy,

confidentiality, and respect for cultural and

religious preferences when supporting grieving

families and communities.

• Ethical Business Practices: Members

must operate transparently and fairly,

avoid misleading advertising, and refrain

from unethical practices such as offering

rewards for confidential information about

potential clients.

• Legal Compliance: Strict adherence to

all relevant local laws and regulations,

including those related to health and

safety, licensing, and environmental

management, is mandatory.

• Cultural Sensitivity and Inclusion: The

Code mandates non-discrimination and

the respectful accommodation of diverse

traditions and beliefs, ensuring that

funeral services are accessible to all.

• Environmental and Social Responsibility:

By promoting sustainable practices and

ESG (Environmental, Social, and Governance)

principles, the Code encourages eco-friendly

innovations in funeral services, such as

biodegradable materials and green burials.

• Confidentiality and Data Protection:

Members are required to safeguard all

personal and sensitive data in compliance with

international data protection standards.

• Accountability and Enforcement: Violations

of the Code will be investigated by impartial

representatives. Sanctions, including potential

removal from the organization, may be applied

in cases of confirmed breaches.

Emerson De Luca, FIAT-IFTA Executive Secretary

says: The Code of Conduct serves not just as

a rulebook, but as a shared promise to uphold the

dignity of the deceased and provide meaningful,

professional support to their families. All

FIAT-IFTA members are encouraged to integrate

the Code into daily operations, fostering trust

within their communities and reinforcing the

organization’s reputation worldwide. Through

this commitment, FIAT-IFTA continues its

mission to elevate global funeral standards

with professionalism, compassion, and

respect.

MEMBERS’ NEWS

THANOS MAGAZINE | No. 111 – AUTUMN 2025

ADVERTISEMENT

Course on Transportation

of Human Remains by air

with IATA certificate

IATA (International Air Transportation Association)

invites all FIAT-IFTA members to attend a course

on Transportation of Human Remains by Air which

will be certificated by IATA. FIAT-IFTA members can

get a 50% discount for this course!

IATA's Compassionate Transportation course

offers a comprehensive guide to the airline

acceptance and transport of human remains.

You will learn the fundamental operational

guidelines for funeral operators, airlines, and

freight forwarders, focusing on the preparation,

shipment, and handling of this sensitive cargo.

The course covers regulatory and documentation

requirements, best practices for packaging and

labeling, coordination among involved parties, and

special considerations for international transport.

By the end of the course, you will be equipped to

manage the complexities of transporting human

remains with professionalism and care.

The live sessions of this virtual classroom course

will be delivered by an official IATA Instructor

on 3 September 2025. Each participant will

receive the most current IATA Compassionate

Transportation Manual (CTM) in e-book format.

Please follow the link below for further information:

www.iata.org .

There are limited spaces.

If you would like to take advantage of the

50% discount, please send an e-mail to

info@thanos.org .

Your Voice Matters

in the First Global Survey

on Embalming

We are excited to launch the first-ever global

survey on embalming, and we warmly invite

all members of FIAT-IFTA, as well as embalmers

and professionals involved in the care of the

deceased, to take part.

This groundbreaking survey aims to capture a

comprehensive picture of embalming practices

around the world. Even if full embalming

is not available or commonly practiced in

your country, your response is still crucial.

The survey is designed to reflect the diversity

of approaches to body preparation and care

globally.

The insights gathered will help us:

• Understand embalming practices in different

regions.

• Identify challenges and variations in techniques.

• Work toward establishing minimal standards

for different types of embalming.

• Ultimately improve the care we provide to

bereaved families everywhere.

The survey is open

until 30th September 2025.

Your voice matters. By participating, you are

contributing to a global effort to advance our

profession and the service we provide to grieving

families.

Please select the link for your preferred language

and ensure you complete the questionnaire in

full for your responses to be recorded. Kindly

note that providing your name and email

address is optional, should you prefer to remain

anonymous.

Thank you for taking the time to be part of this

important initiative. We also encourage you to

share it with colleagues across the industry to

help broaden its reach and impact.

English  | Spanish  | French  | German 

Chinese  | Japanese  | Portuguese 

6

No. 111 – AUTUMN 2025 | THANOS MAGAZINE

MEMBERS’ NEWS

Pascal Caton Elected President

of the Fédération Nationale du

Funéraire (FNF)

At its General Assembly held on June 13, 2025, in

Crématorium du Père Lachaise in Paris, France,

the Fédération Nationale du Funéraire (FNF)

elected Mr. Pascal Caton as its new President. He

succeeds Guillaume Fontaine, who has served as

FNF President since 2022.

With nearly 50 years of experience in the funeral

sector, Pascal Caton is a respected and committed

professional. Actively involved with the FNF for over

a decade, he previously served as its Vice-President.

As President, he aims to continue the work already

undertaken and to strengthen the FNF’s core

missions: Supporting members, engaging in dialogue

with public authorities, representing the diversity

of funeral service providers, and promoting the

profession’s values. He also wished to acknowledge

the work and commitment of Guillaume Fontaine,

who had contributed significantly to advancing

these missions.

“I hope the development of our Federation will continue

along the path laid over recent years, with the goals

of helping our profession evolve and supporting our

member companies in their day-to-day realities. Our

essential profession must be recognized for its true

value, and our staff should feel proud of the meaningful

work they do every day for grieving families. It is a noble

profession, one that embodies deep human values.”

Through this election, the Federation reaffirms its

commitment to strong values: listening, expertise,

transparency, and dedication, in the service of

professionals and families alike. Pascal Caton’s

presidency is rooted in continuity, collective action,

and openness to the ongoing evolution of the

funeral sector.

Save the Date for FIAT-IFTA 2026 Convention

We are excited to announce that the 18th FIAT-IFTA

Convention and the 55th FIAT-IFTA I.C.D. Annual

Meeting will be proudly hosted by our National

Member, the National Funeral Directors Association

(NFDA), in Charlotte, USA, from October 26–28,

2026. Mark your calendars today!

Plan Ahead! The NFDA Convention & Expo will start

October 25–28, 2026 – a great opportunity for FIAT-IFTA

members to attend both events during one trip!

We cannot wait to welcome you to Charlotte!

Stay tuned, more details coming soon!

Pascal Caton

President of the FNF, France

THANOS MAGAZINE | No. 111 – AUTUMN 2025

MEMBERS’ NEWS

he FIAT-IFTA 2025 Annual Meeting in

Yokohama, Japan was a remarkable week of

learning, global networking, and unforgettable

cultural immersion. This memorable event

proudly hosted by the All Japan Funeral Directors

Co-Operation (ZENSOREN), the respected national

member of FIAT-IFTA, and supported by many

partners will remain in our hearts and memories

for a long time.

Held from Monday, June 2 to Thursday, June 5, the 54th

FIAT-IFTA International Council of Direction (I.C.D.)

Meeting convened at the prestigious Yokohama Bay

Hotel Tokyu and Pacifico Yokohama. More than

120 funeral professionals from 36 countries

gathered to strengthen international collaboration

and exchange within the global funeral industry.

What truly set this event apart was the rare

opportunity to experience the depth of Japanese

cultural heritage – from artisanal sake and time-

honoured rituals to traditional funeral practices.

Alongside the cultural richness, the event provided a

highly productive environment for building valuable

professional relationships and sharing insights

across borders.

Creating new standards

and rules of ethical conduct

The centrepiece of the Yokohama meeting was

the FIAT-IFTA International Council of Direction

(I.C.D.) session, where pivotal decisions shaping the

organization’s future were made. Amendments to

the Constitution and Bylaws were voted on and will

be presented to the General Assembly for approval

during the FIAT-IFTA 2026 Convention in Charlotte, USA.

Additionally, the I.C.D. approved the FIAT-IFTA Code

of Conduct, which will be shared with all members

in the near future. For the first time all five FIAT-IFTA

committees: Funeral Heritage, Global Education,

Sustainability and Development, Embalming, and

Coffin Standards presented their reports and

outlined upcoming projects. These initiatives focus

on gathering knowledge and best practices to protect

intangible funeral heritage, empower women and

promote gender equity, implement the Sustainable

Development Goals (SDGs) within the funeral sector,

establish international standards in coffin production

and embalming, and strengthen cooperation with

partners such as UNESCO.

We are grateful for the lively and constructive

discussions and are pleased to see our members

increasingly engaged in shaping a new, forward-

looking standard of quality in the global funeral

profession.

Discussions on innovation,

grief and sustainability

The Yokohama meeting also featured inspiring

keynote lectures by internationally recognized

experts, including:

• Carl Becker, PhD., D.Psych., Kyoto University

School of Medicine, Japan

• Terumitsu Noiri, Funeral Director, Embalmer, and

Certified Public Accountant, licensed in both the U.S.

and Japan. A fourth-generation funeral home owner.

8

No. 111 – AUTUMN 2025 | THANOS MAGAZINE

MEMBERS’ NEWS

ありがとう、日本!

THANK YOU, JAPAN!

THE 54TH FIAT-IFTA I.C.D. ANNUAL MEETING

IN YOKOHAMA

• Jackie Lymn Rose, Director and fourth generation

at A.W. Lymn The Family Funeral Service, UK

• Christine Reichelt Pepper, MBA, CAE, CEO of the

National Funeral Directors Association, United States

• Nuria Capdevila Roig, Founder & CEO CIRCLE

Corporation, Spain

Insightful and inspiring presentations examined

the transformation of the funeral industry in Japan

and the UK, shifting consumer preferences across

generations, the vital role of funeral services in

the grieving process, and innovative approaches

to sustainable cemeteries, with Spain serving as a

compelling case study.

Visit to Japan's largest funeral fair

Attending the Funeral Business Fair – a vibrant

exhibition and symposium designed for funeral and

related service providers – gave us a great overview

of the services, systems, products and equipment

required by funeral homes in Japan. Highlights

included striking displays of home altars, impressive

elegant floral arrangements and multimedia altars

for funeral halls, urns, coffins and funeral-related

clothing. Several innovations stood out, such as

a mobile crematorium for pets, and refrigerated

storage units for storing bodies in containers that can

be easily transported from one location to another.

Opportunities to connect

in a more informal setting

The FIAT-IFTA Annual Meeting 2025 also

offered a chance to experience the unique

READ MORE

See more pictures

from the event

Watch video from FIAT-IFTA Annual

Meeting 2025 in Yokohama

THANOS MAGAZINE | No. 111 – AUTUMN 2025

MEMBERS’ NEWS

charm of Yokohama – a city where historical

architecture blends seamlessly with modern

urban landscapes. The Welcome Reception as

well as the Gala Dinner arranged as a Japanese

festival was a marvellous chance to delight in the

rich flavours of Japanese cuisine and immerse

ourselves in Japanese culture and hospitality – an

unforgettable celebration of tradition, flavour,

and graciousness.

An optional tourist program offered us an

enriching experience that beautifully combined

cultural discovery, natural beauty, warm

hospitality, and the authentic flavours of

Kanagawa and Hakone. We began with a visit

to the Fujimi Funeral Hall and Crematorium in

Hadano, a peaceful city embraced by the lush

landscapes of western Kanagawa Prefecture.

Next, we toured the Kanai Sake Brewery, where

traditional Japanese sake is crafted using the

pristine waters of the Tanzawa Mountains. At the

sacred Hakone Shrine, nestled on the shores of

Lake Ashi, we received a special blessing in this

spiritual power spot. And of course, we paused

to take in the majestic views of Mount Fuji and

Lake Ashi. At this moment we have to mention

our friend and colleague Andres Tõnissoo,

representing our national member, the Estonian

Association of Funeral Directors, who reached

the very top of Mount Fuji!

From insightful lectures and engaging discussions

to unforgettable moments, this meeting has

filled us with inspiration, new ideas, and lasting

connections. FIAT-IFTA members left Yokohama

with full hearts, broadened minds, and a

profound appreciation for this beautiful country

and its culture. 

PARTNERS AND SPONSORS OF THE EVENT:

ORGANISER:

We warmly invite all FIAT-IFTA members

to save the date for our next gathering:

the FIAT-IFTA 2026 Convention

will take place from October 26 to 28, 2026, in Charlotte, USA.

Visit to the Fujimi Funeral Hall and Crematorium

in Hadano, a peaceful city embraced by the lush

landscapes of western Kanagawa Prefecture.

Andres Tõnissoo, representing the Estonian

Association of Funeral Directors,

reached the very top of Mount Fuji!

10

No. 111 – AUTUMN 2025 | THANOS MAGAZINE

MEMBERS’ NEWS

PLUDRA - FRANKFURT GmbH | Bruchkampweg 20 | D-29227 Celle | Tel.: +49 (0) 5141 – 888600 | info@pludra.de

www.pludra-shop.de

Discover one of Europe’s most extensive urn collections – with over 2.000 models made of

biodegradable materials, metal, copper, wood, marble, ceramic, sea urns, and eco-friendly

3D-printed designs. Complemented by high-quality technical equipment tailored

for funeral professionals. BECOME A DISTRIBUTION PARTNER – INTERNATIONALLY.

EXPLORING JAPAN’S

FUNERAL INDUSTRY

THE PRESENT AND FUTURE OF A MARKET WHERE

TRADITION AND INNOVATION COEXIST

By All Japan Funeral Directors Co-Operation (ZENSOREN)

Japan’s funeral industry is evolving uniquely,

blending tradition with innovation. The FIAT-

IFTA I.C.D. conference in Yokohama offered

an excellent opportunity to share the current

state of the industry and its challenges, while

strengthening international networks. Going

forward, deepening cultural understanding will

be key to enhancing global collaboration and

progress in the funeral sector.

How is Japan’s demographic trend

affecting the funeral industry?

In 2023, Japan recorded 1,575,936 deaths, an

increase of 6,886 compared to the previous year.

By 2040, the number of annual deaths is projected

to reach around 1.68 million. The number has

been rising since the late 1970s, surpassing one

million in 2003. While there was a decline in 2020,

the number of deaths have remained above 1.5

million since 2022. Notably, more than 70% of all

deaths were individuals aged 75 and over since

2012. Japan is one of the most aging societies

globally, with approximately 30% of its population

over 65. This aging population has led to an

increase in the number of funerals, but declining

birth-rates and depopulation in certain regions

have led to challenges such as labour shortages

and succession issues in funeral businesses. In

urban areas, smaller and more simplified funerals

are becoming common, and the industry is being

forced to adapt to these changes.

Are there differences in funeral practices

between urban and rural areas?

Yes, significant differences exist. In cities, due

to the increase in elderly individuals living

12

No. 111 – AUTUMN 2025 | THANOS MAGAZINE

MEMBERS’ NEWS

in apartments and the weakening of local

community ties, small-scale funerals such as

“family funerals” or “direct cremations” have

become more common. In contrast, traditional

ceremonies that emphasize connections within

the community are still often practiced in rural

areas. The services offered by funeral homes are

diversifying to meet the needs of each region.

What kind of funeral styles are younger

generations looking for?

Younger people are increasingly interested in

personalized and original funerals that reflect an

individual’s life and values. This shift is driven by

growing environmental awareness and changing

lifestyles.

How does religion influence funerals in

Japan?

Japanese funerals are predominantly influenced

by Buddhism, with over 90% conducted in the

Buddhist style. From death to cremation and

memorial services such as the 49th-day rites,

Buddhist priests perform chanting and rituals

that play an essential role. Shinto-style and

Christian funerals are also practiced, albeit less

commonly.

Are there any cultural customs that are

unique to Japan?

Yes, Japanese funerals typically include both

a “wake” and a “farewell ceremony.” A unique

custom called shūkotsu (bone-collecting) is

performed after cremation, in which family

members use chopsticks to place the bones

into the urn. Memorial tablets (ihai), memorial

services, and regular visits to the family grave also

reflect ongoing respect for the deceased, which is

characteristic of Japanese funeral culture.

What is the market size of the funeral

industry in Japan?

Approximately 1.3 million people die in Japan

each year, which is roughly equal to the number

of funerals. The average cost of a funeral is

about 1.6 million yen. However, with the rise of

family and direct funerals, the average cost per

funeral has been decreasing. The overall market

size, including related services, is estimated at

around 1.5 trillion yen. The growth of pre-need

consultations or and “end-of-life planning”

services that help people to prepare for one’s

death, such as managing personal belongings,

is gaining attention.

What are the emerging business models,

such as pre-need consultations?

With the aging population, services such as

pre-need funeral consultations and end-of-life

planning have become more widespread. These

include assistance with writing notes to reduce

the burden on family members after one’s

passing, portrait photography for memorial

use, organizing belongings, and inheritance

consultations. Collaborations with insurance

and IT companies are increasing, and newer

services like online funeral consultations and

virtual cemeteries are also emerging.

How has technological innovation

changed the funeral industry?

The COVID-19 pandemic prompted the

introduction of virtual memorial services and

livestreaming to allow remote participation.

Technology has also enabled AI-generated

condolence messages and memorial videos

recreating the deceased’s life, marking a

significant step forward in the integration of

digital tools.

What efforts are being made from an

environmental standpoint?

Environmental awareness is on the rise. Sustainable

funeral methods are being explored, and practices

like tree burials and ash scattering are gaining

popularity. The demand for eco-friendly funeral

options is expected to increase further.

How do you see Japan’s funeral industry

evolving in the future?

As Japan’s population continues to age and

decline, the industry is figuring out ways to

balance personalized service with operational

efficiency. There is growing interest in funerals

that tell the unique life story of the deceased,

moving away from standardized ceremonies. 

THANOS MAGAZINE | No. 111 – AUTUMN 2025

13

MEMBERS’ NEWS

DISCOVER GREECE

FUNERAL CARE PAPADOPETRAKIS

– NEW NATIONAL FIAT-IFTA MEMBER

By Christos Papadopetrakis, CEO Funeral Care Papadopetrakis, Greece

14

No. 111 – AUTUMN 2025 | THANOS MAGAZINE

MEMBERS’ NEWS

A Family Legacy in the Funeral Industry

My journey in the funeral profession began

in 1999, but in truth, it started much earlier.

I was born into this work – my father dedicated

his life to serving families with compassion

and professionalism, and from a young age,

I witnessed first-hand the importance of what

we do. Funeral care is not just a profession; it

is a calling, a responsibility to honour life and

provide comfort to those who are grieving.

What began as a small family business has grown

into a company dedicated to excellence in funeral

services. I have spent the past two decades

learning, evolving, and striving to provide the

highest level of support to families during their

most difficult moments. Throughout my career,

I have had the privilege of connecting with

incredible professionals worldwide, exchanging

knowledge, and gaining a deeper appreciation

for the diverse ways in which cultures honour

life and memory.

About Funeral Care Papadopetrakis

Funeral Care Papadopetrakis was built

on the foundation of respect, dignity, and

professionalism – values that my father instilled

in me. Today, we continue that tradition while

embracing the evolving needs of the families

we serve. From traditional burials to cremations

and repatriations, we ensure that every family

receives the guidance and support they deserve.

Greece has a rich funeral tradition, where

burial has long been the predominant practice.

However, the industry is evolving. Cremation,

once unthinkable, is now becoming more

accepted, and families are seeking more

personalized ways to say goodbye to their loved

ones. Our role is to help them navigate these

choices with care and respect, blending tradition

with modern needs.

Challenges in the Greek Funeral

Industry

Like many countries, Greece faces unique

challenges in the funeral sector:

• Limited cemetery space – overcrowding in

cemeteries has made burials more complex,

often requiring costly and complicated

exhumation and reburial procedures.

• Regulatory and bureaucratic hurdles –

the funeral industry is highly regulated, and

administrative delays can add unnecessary

stress to grieving families. Simplifying and

modernizing these processes is essential.

• Cultural shifts and cremation growth

– as cremation gains acceptance, Greece

must continue developing the necessary

infrastructure while respecting long-standing

burial customs.

Why FIAT-IFTA?

Becoming a National Member of FIAT-IFTA is a

milestone for both me and my company. This

organization represents the highest standards

of professionalism in our industry, and I am

honoured to be part of it. I look forward to

sharing experiences, learning from fellow

professionals, and bringing new ideas to the

Greek funeral sector.

I am truly grateful for this opportunity and for

the trust the board has placed in me. I look

forward to collaborating with this global network

to enhance our profession and continue the

mission of serving families with dignity, care,

and respect. 

Funeral Care Papadopetrakis

www.funeralcare.gr 

Contact us: info@funeralcare.gr 

Becoming a National

Member of FIAT-IFTA

is a milestone for both me

and my company.

This organization

represents the

highest standards of

professionalism in

our industry, and I am

honoured to be part of it.

I look forward to sharing

experiences, learning from

fellow professionals, and

bringing new ideas to the

Greek funeral sector.

THANOS MAGAZINE | No. 111 – AUTUMN 2025

15

MEMBERS’ NEWS

The Global Education Committee is gathering

information about the role of women in the

worldwide funeral profession with an innovative

new project. “A Manifesto of Visibility and Voice”

is an online project that invites women working in

the funeral profession to share their stories through

visual expression.

Through this new and innovative project, the FIAT-

IFTA Global Education Committee is seeking to

better understand the valuable role that women

play in the worldwide funeral profession. The aim is

to build a creative collection that reflects the realities

of their work – often quiet, often unseen – and to

help others better understand the vital role women

play in caring for the dead and supporting the living,

all around the world. Whilst we possess significant

knowledge regarding the activities of our global

membership, our understanding of women’s roles,

as well as the systemic barriers and challenges they

may encounter, is still limited.

Although this project aligns in some ways with Goal

5 of UNESCO’s 17 Sustainable Development Goals,

“Gender Equality”, it is about much more than

policy alignment. We believe it to be the first step

A MANIFESTO OF VISIBILITY AND VOICE

EXPLORING THE ROLE

OF WOMEN IN THE

FUNERAL PROFESSION

By Alison Crake, Chair of FIAT-IFTA Global Education Committee,

on behalf of members of the committee

16

No. 111 – AUTUMN 2025 | THANOS MAGAZINE

COMMITTEE NEWS

toward understanding the role of women through

an evolutionary lens.

Across cultures and throughout history, the role

of women in death care has shifted dramatically.

Today, it reflects a rich tapestry of cultural

traditions, spiritual beliefs, gender dynamics, and

social change. But how does this evolution affect

women working in the profession now? Are there

still barriers that prevent or hold women back from

roles that, in many societies, have traditionally

been held by men?

Imagine a world where we explore these questions

not just through words, but through the universal

language of art. That is the vision behind “A

Manifesto of Visibility and Voice” – a project which

invites women in the funeral profession – regardless

of role, background, or location – to submit visual

works that reflect their personal and professional

experiences. Whether it is a photograph, a painting,

a collage, or any other form of visual expression, our

intention is that each submission becomes part of a

growing global archive that honours their work and

sheds light on their stories.

This initiative will not only be a creative platform but

also a tool for education and advocacy. By centring

women’s perspectives in a field that is often male-

dominated, the project aims to foster visibility, spark

dialogue, and celebrate the essential – yet often

invisible – labour women perform in caring for the

dead and supporting the living.

Who can participate?

We warmly invite women working in the funeral

profession to contribute to this project by emailing

us to express their interest in participating and to

request our information pack (which will be available

late August).

Women working in any area of the funeral profession

– whether as funeral directors, funeral arrangers,

embalmer, or support staff – are all invited to

contribute. Formal artistic training is not essential;

the project prioritises authentic expression,

emotional content, and individual perspectives

based on individual experiences. This space will be

about making the lived experiences of women seen

and heard.

To help us in our mission, we are also actively

seeking partnerships with funeral associations,

academic institutions, and cultural organisations

who may be interested in our work and who may

wish to submit a group project on behalf of the

women they represent. By reaching out to a diverse

pool of participants we hope to not only enrich and

broaden the perspectives shared but to also ensure

that the resulting Manifesto embodies a truly global

understanding of gender dynamics and the vital role

that women play in the funeral rituals.

Looking Ahead

To facilitate accessibility, FIAT-IFTA are in the process

of looking at easily accessible on-line platforms for

submission. We want to ensure that participants

can create and share their contributions easily, by

providing a streamlined and interactive process.

Submissions can then be integrated into the thanos.

org website, which will ultimately showcase the

artwork, participant stories, and reflections. This

integration will both maximize visibility and allow

engagement with an established audience.

We want to stress that “A Manifesto of Visibility and

Voice” is not an endpoint; FIAT-IFTA and the Global

Education Committee see it as a stepping stone

to broader possibilities. Insights gathered from

participant submissions can help inform future

educational modules tailored to gender inequality

in the funeral profession globally.

It is a bold project but one which redefines advocacy

by merging art, education, and inclusivity into a

powerful movement. By breaking barriers through

non-verbal communication, we want to ensure

that this initiative will inspire systemic change and

empower individuals to envision a future of equality.

It is our hope that with its innovative approach and

strategic partnerships, it will stand as a testament to

the transformative power of creativity in addressing

global challenges.

For further information and to register your

interest in being part of this valuable, innovation

project, please contact Alison Crake, Chair of

FIAT-IFTA Global Education Committee via email

at alison.heritage@thanos.org . 

“A Manifesto of Visibility and

Voice” is an online project that

invites women working in the

funeral profession to share

their stories through visual

expression.

THANOS MAGAZINE | No. 111 – AUTUMN 2025

17

COMMITTEE NEWS

GLOBAL ESG

SURVEY SIGNALS

A TURNING POINT FOR THE FUNERAL SECTOR

By Paulo Moniz Carreira, Chair of the FIAT-IFTA Sustainability and Development

Committee, on behalf of members of the committee

n an increasingly sustainability-

conscious and socially responsible

world, ESG (Environmental, Social, and

Governance) principles have become

essential in guiding business practices

across all industries – including the

funeral sector. Traditionally viewed

as a sensitive and essential service,

the funeral industry now faces new

challenges and opportunities related to

its environmental footprint, social role,

and ethical governance.

Globally, the adoption of ESG practices in the

funeral sector reflects a paradigm shift: from

merely providing services to actively contributing

to sustainable development goals. Issues such as

reducing waste emissions in cremation processes,

using biodegradable materials in coffins and urns,

supporting grieving communities, and promoting

equity and diversity within the workforce are

just a few examples of how ESG principles are

shaping the future of the industry.

In this context, it was approved in the FIAT-IFTA

I.C.D. meeting in Krakow, September 2024, to

create a sustainable and development committee

to, through the lens of ESG, highlighting

initiatives, challenges, and opportunities that

contribute to a more sustainable, ethical, and

socially responsible funeral sector.

A Sector-Wide Diagnosis

At the June 2025 meeting in Yokohama, the

Sustainability and Development Committee

FIAT-IFTA presented the results of its first global

ESG (Environmental, Social, and Governance)

survey. This milestone initiative, launched in

nine languages and distributed among the

FIAT-IFTA members all over the world, marks a

foundational step in aligning the funeral sector

with global sustainability standards.

The survey is conducted considering the 3 ESG

pillars – Environmental, Social and Governance,

each once with its own dimensions, through

different topics like emissions, energy, community

engagement, human rights and labor standards,

or policy commitments and anti-corruption

policies.

The survey, conducted between May 5 and 16,

2025, received 65 responses from a diverse range

of organizations of different funeral sectors, such

as service providers, crematorium, repatriation

and funeral service. The majority were small to

medium-sized funeral service providers, with

a strong representation from Europe (56.8%)

and Latin America (21.6%). The data revealed

a sector that is both engaged and uneven in

its ESG maturity.

While 52.3% of respondents claimed to apply

ESG principles in their strategy, a deeper analysis

3 Pillars

ENVIROMENTAL

EMISSIONS

ENERGY

WATER

WASTE

MATERIALS

HUMAN RIGHTS

AND LABOUR

STANDARDS

EMPLOYEE

MANAGEMENT

DIVERSITY,

EQUITY AND

INCLUSION

OCCUPATIONAL

HEALTH

AND SAFETY

COMMUNITY

ENGAGEMENT

GOVERNANCE

STRUCTURE

POLICY

COMMITMENTS

RISK

MANAGEMENT

AND REPORTING

ANTI-

CORRUPTION

CUSTOMER

PRIVACY

SOCIAL

GOVERNANCE

15 Topics

ESG - Context &Objective

18

No. 111 – AUTUMN 2025 | THANOS MAGAZINE

COMMITTEE NEWS

uncovered significant contradictions. Many

respondents who self-identified as knowledgeable

rated themselves low on a quantitative scale,

highlighting a widespread overestimation of

ESG literacy. This gap underscores the need

for clearer reference frameworks and targeted

education.

Environmental:

High Intent, Low Measurement

Environmental initiatives are widespread – 88%

of organizations reported implementing at least

one. However, only 57% measure sustainability

indicators regularly, and just 42% track carbon

emissions. Water consumption and biodiversity,

critical in funeral operations, are severely

underrepresented (3% and 0%, respectively). This

31% implementation-measurement gap suggests

that many organizations act without the tools to

evaluate impact or optimize performance.

The survey also revealed that regulatory

pressure varies significantly by region and

company size. In Europe, 83% of large companies

face environmental regulations, compared to just

38.5% of small ones. Latin America, by contrast,

shows universal regulatory coverage, regardless

of size.

Social: Strong Values, Uneven Practice

Social responsibility is emerging as a key concern.

While 69.2% of respondents reported initiatives

in employee well-being and 64.6% in community

impact, only 38.5% had diversity and inclusion

policies. These figures vary depending on the

sector of activity and in the different regions,

Latin America leads in familiarity with the UN

0%

20%

40%

60%

80%

100%

Other

Regions

Latin

America

Europe

Other

Regions

Europe

Large Companies

(50+ employees)

Regional Regulation

Differences

Small Companies

(1-10 employees)

Regulation Patterns

by Regions

Geography matters more than company size

in certain regions

Some Regulations

No Regulations

Extensive Regulations

Basic Regulations

No Regulations

Other

Funeral Service

Repatriation

Crematorium

Service Provider

Sector Initiative Patterns (Radar Comparison)

Diversity & inclusion %

Employee well-being %

Community impact %

25

50

75

100

Other

Service Provider

Repatriation

Funeral Service

Crematioorium

20,0%

50,0%

75,0%

82,8%

90,0%

Implementation Success Rate by Sector (%)

READ MORE

GAP

(Opportunity)

Regular

Measurement

Rate

Implementation

Rate

31%

57%

88%

This 31% gap represents companies that:

• Are taking action but lack measurement tools

• Cannot prove ROI of their ESG investments

• Miss optimization opportunities

THANOS MAGAZINE | No. 111 – AUTUMN 2025

19

COMMITTEE NEWS

Sustainable Development Goals (SDGs), with

72.7% fully aware, compared to just 25% in North

America and 0% in Asia-Pacific.

Digital memorialization – a growing trend – was

found to be uncommon in Europe but more

prevalent in South America. Price transparency, a

critical social issue, is inconsistently implemented

and often driven by regulation rather than

voluntary ESG commitment.

Governance: A Strong Foundation

Governance emerged as the sector’s strongest

pillar. An impressive 73.8% of organizations have

a fully implemented code of ethics, and 93.9%

report initiatives in transparency and business

ethics. However, anti-corruption practices and

regulatory compliance are significantly less

emphasized (2.5%).

Perception of barriers to ESG implementation

include cost (55.4%), limited resources (36.9%),

and lack of knowledge (26.2%). Yet, the

motivations are clear: improved reputation (60%),

ethical commitment (58%), and cost reduction

(51%) top the list.

Strategic Opportunities and Next Steps

The committee identified three strategic

opportunity areas:

• Build on Strengths: Leverage strong governance

to drive environmental and social progress.

• Address Blind Spots: Develop tools for

underrepresented areas such as water

management, biodiversity, air quality, diversity

and inclusion policies, or compliance rules.

• Cross-Cutting Tools: Launch sector-wide

training, reporting templates aligned with

CSRD/SDGs, and a peer mentoring network to

support ESG integration.

This first global ESG survey in the funeral sector

reveals a pivotal moment for sustainability,

showing a sector with strong governance but

facing challenges in environmental measurement

and social practice. This ESG survey provides

a critical foundation for the funeral sector’s

sustainability journey. It reveals a sector ready

to engage, but in need of structured support,

clear metrics, and targeted training. With a solid

governance base and growing awareness, the

sector is well positioned to evolve into a more

transparent, inclusive, and environmentally

responsible industry.

The next steps in the work to be developed by

the FIAT-IFTA Sustainability and Development

Committee will focus on developing a technical

dossier that leads to building a framework for

creating a sustainability strategy in companies

centered on ESG policies, as well as a support guide

for defining key KPIs and a sustainability report.

We therefore urge professionals and stakeholders

in the industry to join our FIAT-IFTA Sustainability

and Development Committee and collaborate

on setting improved, future-proof standards

that ensure safety, dignity, and sustainability,

thus cooperating toward to the improvement of

funeral services worldwide. If you would like to

participate in our committee, please contact us

at info@thanos.org . 

73,8%

(48)

1,5%

(1)

1,5%

(1)

Yes, but

partially

Yes, but

partially

Yes, fully

implemented

Yes, fully

implemented

In development

In development

No

No

15,4%

(10)

9,2%

(6)

Does your organization have a code

of ethics or defined principles?

Emissions

control

Classification

of metals

Employee

wellness

Health, education

and equity

Availability of guidelines

and practical resources

Anti-corruption practices

and regulatory compliance

Transparency

and business ethics

0,1%

0,1%

0,1%

0,5%

1,9%

2,5%

93,9%

Ranking od Identified Initiatives (%, n)

20

No. 111 – AUTUMN 2025 | THANOS MAGAZINE

COMMITTEE NEWS