Australia’s funeral industry is in the midst of a
quiet revolution – one shaped by shifting cultural
values, evolving family dynamics, and a growing
openness to discussing death. What was once seen
as a solemn, religiously anchored ritual is now
transforming into a deeply personal experience
that reflects the stories, beliefs, and identities of
the deceased.
To reflect the shift in the way Australians want to
say goodbye the peak body for the funeral industry,
the Australian Funeral Directors Association (AFDA)
has rebranded to Funerals Australia. The new
name better represents today’s evolving values
and diversity of choices Australians make when it
comes to farewells.
New research commissioned by Funerals Australia
and conducted by McCrindle Research in 2025
shows the depth of change in how Australians
view funerals today. Australians now see the most
valued elements of a funeral as reflecting the
life and personality of the person who has died,
bringing people together to share memories and
creating a sense of closure and support.
While farewells have changed, the role of the funeral
director remains essential. The research conducted
by McCrindle, also found that Australians care most
about funeral staff upholding ethical standards
(88%), being professionally trained (85%) and being
regulated professionals (73%).
Evolving funeral practices
This year marked a significant milestone for Australia’s
peak funeral body as it celebrated 90-years of service to
the profession and the community. Over nine decades
it has witnessed firsthand several key changes in the
Australian funeral landscape from religious formality
to personal storytelling, from traditional burials to
innovative, eco-conscious alternatives.
Cremation is now the most common choice for
Australian families. The Funeral Sector Services
Report (2023) endorsed by the Australian Competition
and Consumer Commission confirmed that
cremations have steadily overtaken burials, driven
by affordability, flexibility, and changing spiritual
beliefs. Many families now choose to scatter ashes
in meaningful places, preserve remains in custom
urns, or transform them into jewellery or keepsakes,
giving new expression to remembrance.
At the same time, green burials and sustainable
funerals are gaining momentum. Australians are
increasingly seeking biodegradable coffins, natural
cemeteries, and water cremation, reflecting a desire
to align end-of-life choices with environmental values.
The rise of technology has also redefined how
Australians gather and grieve. Livestreaming is now
a standard part of many services, connecting loved
ones across states and continents. More experimental
innovations such as virtual reality memorials and AI-
EVOLVING TRADITIONS
AND EMERGING TRENDS
AUSTRALIAN FUNERAL MARKET
By Funerals Australia (formerly the Australian Funeral Directors Association)
10
No. 112 – WINTER 2025 | THANOS MAGAZINE
MEMBERS’ NEWS