MARKETING
MUST-HAVES FOR FUNERAL HOMES
By Marta Cała-Sturzbecher, founder of MOMA Marketing Strategy Agency
ummer is a good time for must-have lists, so
following the trend, we have also prepared
a similar list concerning the online presence of funeral
directors. What is essential today? Is it true that if your
business is not on the Internet, it does not exist?
Most entrepreneurs will probably say that
the above statement is not true. Customers come
to their businesses by recommendation, habit
or chance. However, is it worth letting chance
take over? Another argument in favour of your
company’s online presence is that many people
looking for funeral services start by picking up
the phone or making a Google search. This trend
has been growing for several years. It is therefore
worth taking advantage of!
What to equip your business with to be ready for
21st century customers?
Website
This is essential! Funeral home websites play an
important role in attracting new customers. It is also
becoming increasingly popular to use the funeral
home’s website to provide extra services to existing
customers – with printed newspapers ceasing to
appear, it is the funeral homes’ websites that play
a role in providing information about funerals and
remembrances of the deceased – where family
and friends of the deceased post photos and share
memories.
Blogging
People are looking for useful information on
the Internet. Let them find them with you! You will
gain the trust of potential clients and your website
No. 99 – AUTUMN 2022 | THANOS MAGAZINE
30
STRATEGY & MARKETING